The following comes in from Jonathan Crouch, Executive Administrative Assistant:
Community Advisory Network is invitede to Amanda Steinke’s Gold award ceremony in Lancaster on Saturday, May 17th.
Click here for Amanda Steinke’s Gold Award Invitation
If you would like to attend, please let Jonathan know and he will call in an RSVP.
Thanks,
Jonathan Crouch, jcrouch@gshpa.org
Executive Administrative Assistant
Girl Scouts in the Heart of Pennsylvania
350 Hale Avenue
Harrisburg, PA 17105
(717) 233-1656 Phone
(717) 234-5097 Fax
Gold Award Recognition process
May 5, 2008
the following comes from Anne M. Reitzes, M.Ed., areitzes@gshpa.org:
Hello,
I know you have expressed interest in the Gold Award Recognition process. I would like to invite you to serve as a member of the Gold Award Scholarship Review Committee. It involves reviewing applications and selecting the Gold Award Scholarship winners.
Committee members should plan to review copies of the applications then attend one Gold Award Scholarship Review Committee Meeting. Copies of each application will be available to you prior to the Gold Award Scholarship Review Committee Meeting so that you may become familiar with this year’s applications, then we will come together as a group to select this year’s scholarship winners. It is necessary that we have our final selections decided by the end of May, so that the girls may be recognized at the June 8th Gold Award Celebration. Invitations to the June 8th Gold Award Celebration will be sent to you.
I would like to gather a bit of info from each of you to ensure that the process meets your needs. Please get back in touch with me as soon as you are able to, but no later than May 9th with this information:
1) Would you still be interested in participating this year in the Gold Award Scholarship Review process?
2) Would you prefer that our group meets in the evening on May 28th or May 29th?
3) Would you prefer that we meet in the Harrisburg area or Pine Grove area (around exit 100 on 81)? These locations seem to be the most centrally located for those interested in this process.
We have received quite a few applications for this year’s scholarships. Are you prepared to be extremely impressed by the caliber of the applications? Each time I participate in this process, I am more amazed than the last time! I look forward to serving on this committee with you.
Sincerely,
Anne
Anne M. Reitzes, M.Ed.
Chief Operating Officer
Girl Scouts in the Heart of Pennsylvania
York Service Center, GSHPA
1600 Mt. Zion Rd
York, PA 17402
717-757-3561 x1236
800-692-7816 x1236
scholarships
May 2, 2008
The following has come in from Anne at council. If you are interested in helping out with this Girl Scout scholarship precess please let me know and I will pass it back to Anne.
It is that great time of year when we get together to discuss and review the Girl Scout scholarship applications. Your contact information was provided to me because you indicated an interest in participating in the GSHPA Scholarship process. I hope that you are still interested in being a part of this process.
Those that are interested in being involved should plan to review copies of the applications then attend one Scholarship Review Committee Meeting. Copies of each application will be available to you prior to the Scholarship Review Committee Meeting so that you may become familiar with this year’s application, then we will come together as a group to select this year’s scholarship winners. It is necessary that we have our final selections decided by the end of May, so that the girls may be recognized at the June 8th Gold Award Celebration. Invitations to the June 8th event will be sent to you.
I would like to gather a bit info from each of you to ensure that the process meets your needs. Please get back in touch with me as soon as you are able to, but no later than May 9th with this information:
1) Would you still be interested in participating this year in the Scholarship Review process?
2) Would you prefer that our group meets in the evening on May 28th or May 29th?
3) Would you prefer that we meet in the Harrisburg area or Pine Grove area (around exit 100 on 81)? These locations seem to be the most centrally located for those receiving this information.
We have received quite a few applications for this year’s scholarships. Are you prepared to be extremely impressed by the caliber of the applications? Each time I participate in this process, I am more amazed than the last time! I look forward to serving on this committee with you.
a few fun events in Luzerne County
April 15, 2008
Creative works include sketches by David Castro, a student at Coughlin High School; oil landscape paintings by Henry Rodriguez of Wilkes-Barre; watercolor paintings and charcoal sketches by Rod Gereda of Kingston; and, acrylic paintings by Alina Tellez-Bueno, who is temporarily residing in Scranton. Made of a variety of materials, including cardboard, acrylic paint and fabrics, Hector Tellez of Scranton creates “Catrinas,” which depict four scenes of traditional Mexican festivities, including the “The Day of the Dead.”
Artists will discuss their work during a gallery talk from 6-8 p.m. Friday, April 25, in the Widmann Gallery. The exhibition is free and open to the public. Gallery hours: Mon. through Fri., 9 a.m.-4:30 p.m.; Sat. and Sun., as arranged. The Widmann Gallery is located in the Sheehy-Farmer Campus Center, between North Franklin and North Main streets.
For more information, see the Experiencing the Arts Calendar at www.kings.edu or contact Dr. Beth Admiraal, assistant professor of political science, at (570) 208-5900, ext. 5754.
The performance is free and open to the public.
The 20-member band, led by Sem’s Lower School music teacher Robert Lugiano, will perform music by Bill Chase, Larry Neeck, Peter Blair and others. Selections to be performed include “Get it on,” “Groove Machine,” “Takin’ the Plunge,” “Super-sized,” and more. The program will feature Sem seniors Hannah Roman, Jacob Cole and Oliver Williams as soloists.
For more information call the Wyoming Seminary Public Relations Office at 270-2190.
Preparatory School, 154 Centre Street, Freeland, 7 p.m.; Call the school at 570-636-1108 for tickets and information.
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ARTS GRANTS FOR YOU!!!
In case you missed it, check our last newsletter for information on a FREE workshop that will teach you everything you need to know about getting a grant for YOUR creative project!
DON’T MISS OUT! ATTEND THE WORKSHOP ON APRIL 29TH, 6pm - Miller Conference Room, 2nd Floor of the Henry Student Center, Wilkes University.
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The time is NOW to reserve your spot for our bus trip to the Roberson Museum in Binghamton for “Visions of the Susquehanna” DON’T WAIT!!! Reservations are coming in for our bus trip to the Roberson Museum in Binghamton for Visions of the Susquehanna - 250 Years of Paintings by American Masters. Here’s what you need to know:
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encourages the girls to not quit Girl Scouts
April 15, 2008
Greetings All,
I’m probably going to knock a hornets nest off a tree with this post.
I hope GSCM (Girl Scouts of Central MD) is monitoring the e-mails of this
group, because I am about to unload. I just returned from a Venturing
event this weekend with my daughter’s Venturing crew. The success of
that event, just reaffirms what I have been observing over the past 7
years of leading a girl scout troop. (the past 4 of which has been at
the Cadette/Senior level).I think GSCM is failing our girls (and families– particularly when
it comes to including Dads) miserably when it comes to providing
periodic adventure and outdoor events for girls 14-18 which includes
male (as well as female) role models.My daughter is a 1st year Senior Girl Scout and a Venturer (she joined
a Venturing crew 1 year ago). I just tuned over the leadership of my
Cadette/Senior troop to a Co-leader and the GS troop is in good shape.
My daughter has decided to continue as a Juliette (for some personal
and medical reasons). The interesting thing that I’ve noticed and am
grateful for is, that Venturing really encourages the girls to not
quit Girl Scouts and helps them work toward completing their Gold
Award. My daughter was about ready to quit GS because she wants to
teach younger girls outdoor skills, but her male Venturing Advisor
encouraged her to stay with GS. In fact VENTURING provided her with a
way to earn more leadership hours toward her Gold Award, through a
program at a local elementary school called “ACCESS” which is a
program to introduce scouting underprivileged kids at area schools.
She in essence was a den
chief for Cub Scouts at an under performing school (normally an adult
position).She would have done the same to introduce girls to girl scouting, had
there been an ACCESS program for GS and I know that ACCESS must exist
for young girls. When a little girl saw Krista in her Venturing shirt
doing ACCESS with the 14 kindergarten- 1st grade age boys she asked
her, “Isn’t there a meeting for little girls too?”We just returned from a weekend just north of Pittsburgh from a
Venturing Quest. The event was well run, well organized, and provided
adventure and co-ed fellowship for the kids involved. (Archery, Trap
shooting, pistol, hatchet throwing and climbing and rappelling)– The
Girls loved the hatchet throwing the best!.I would estimate that of the 200 youth attending (there were nearly 350
total participants, with over 125 being adult advisors), about 70 percent were
girls and 30 percent boys. Of that 70 percent girls attending about 50
percent were former girl scouts and the female Venturing Advisors were
former or “soon to be” former girl scout leaders who were just
frustrated with Girl Scouts and the feeling that Girl scouts actually
makes Girls more dependent because the organization is so risk averse.After seeing this event as compared to GS council events; I am
convinced that Venturing is the Gold Standard for girl run/boy run
programs. There are a lot or things that the GSCM can learn from the
Baltimore Council or National Capital region of Boy Scouts. There are
many things that the Boy scouts (especially Venturers) do right and
Girl Scouts do wrong. The biggest thing, and most positive thing, I saw was the
involvement of FATHERS at this Venturing Quest!
Girl Scouts needs to involve fathers more and GET OVER its aversion
to anything Boy Scout organized and pick up a few pointers. Either
that or I predict will lose (its older girls) to Venturing in droves.This event was well balanced. What impressed me most was the girl/boy
run Area wide elections to determine the girl/boy leadership of the
area (MD, Delaware and PA). The girls learned to work with the guys
(which is what life is about anyway) and in many cases (especially the
climbing wall and repelling) the girls out-did the guys. You can’t
flirt when you are climbing a 150 ft tower. In short, I think the
Venturing serves to dispel a lot of gender
stereotypes for both the boys and girls. Most importantly, there was
a mix of good male and female role models to teach the Venturers. (75
percent male advisors — fathers; 25 percent female advisors)
This summer, my daughter and her crew are going kayaking/camping down
the Delaware River, stopping at the various scout camps. The girls and
guys of the crews are doing most of the organizing and planning and
the Adult advisors are there to do just that advise, counsel and
consent.My point in this lengthy e-mail is that a representative needs to
actually participate in one of these Venturing events to learn how to
keep older girls in Girl Scouting. The Venturing business model works
and works well. It only has been around for 10 years, and I think it
will overtake Girl Scouts for older girls unless GS USA recognizes
it’s competition and learns from it.Take Care,
Donna
advisory talents available
April 15, 2008
Adult learning:
Pat Hogg,
Alumni Engagement:
Karen Shustack,
Annual Meeting planning
Artistic:
Maureen McGuigan, Rod Gereda, Marty Brown,
Communications/Marketing:
Laura Muia, Connie Pheiff, Jeanne Lowing, Laurie Tomsho, Joyce Avila, Karen Shustack,
Community contacts and networking:
Liz Dellinger, Ellie Beaver, Laura Muia, DrueAnne Schreyer, Rod Gereda, Marilyn Morgan, Connie Pheiff, Jeanne Lowing, Pat Hogg, Marty Brown, Karen Shustack,
Conflict Resolution:
Rod Gereda, Laura Muia, Flora Poulos, Connie Pheiff, Laurie Tomsho, Joyce Avila, Karen Shustack,
Environment:
Marty Brown,
Finance management:
Liz Dellinger,
Flexible schedule:
Flora Poulos, DrueAnne Schreyer, Marilyn Morgan, Connie Pheiff,
Fund raising:
Liz Dellinger, Ellie Beaver, Connie Pheiff, Laurie Tomsho,
Girl development:
Pat Hogg,
Goal setting:
Rod Gereda, Flora Poulos, Connie Pheiff, Marty Brown,
Gold Award recognition:
Pat Hogg, Laurie Ann, Marilyn Morgan, Joy Dougherty, DrueAnne, Flora H. Poulos, Mary Beth Fisher, Jo DeMarco, Rod Gereda, Connie Pheiff, MaryAnne B. Heeter, Karen Shustack,
Human Resources experience:
Laura Muia, Pat Hogg, Karen Shustack,
Innovative:
Karen Shustack, Rod Gereda, Connie Pheiff,
Interpersonal:
Karen Shustack, Rod Gereda, Laura Muia, Flora Poulos, Connie Pheiff, Pat Hogg, Joyce Avila,
Leadership development:
Karen Shustack, Rod Gereda, Laura Muia, Flora Poulos, Connie Pheiff, Pat Hogg,
Listening:
Flora Poulos, Marilyn Morgan, Rod Gereda, Connie Pheiff, Pat Hogg, Karen Shustack,
Lobbying:
Rod Gereda,
Long range vision:
Rod Gereda, Flora Poulos, Laura Muia, DrueAnne Schreyer, Connie Pheiff, Marty Brown, Laurie Tomsho,
Management:
Laura Muia, Connie Pheiff, Marty Brown, , Karen Shustack,
Nonprofit governance:
Laura Muia, Connie Pheiff, Pat Hogg,
Personnel Policies:
Laura Muia, Connie Pheiff, Pat Hogg,
Pluralism:
Flora Poulos, Laura Muia, Connie Pheiff, Joyce Avila, Marty Brown, Karen Shustack,
Presentation:
Ellie Beaver, Laura Muia, Connie Pheiff, Pat Hogg, Marty Brown, Laurie Tomsho, Joyce Avila,
Problem Solving:
Rod Gereda, Laura Muia, Flora Poulos, Connie Pheiff, Jeanne Lowing, Jeanne Lowing, Pat Hogg, Marty Brown, Laurie Tomsho,
Program:
Flora Poulos, DrueAnne Schreyer, Pat Hogg, Marty Brown, Laurie Tomsho,
Property:
DrueAnne Schreyer, Laurie Tomsho,
Public Relations:
Laura Muia, Connie Pheiff, Karen Shustack,
Public Speaking:
Laura Muia, Rod Gereda, Connie Pheiff, Pat Hogg, Laurie Tomsho, Joyce Avila, Karen Shustack,
Publications:
Robert’s Rules of Order:
Pat Hogg,
Singing:
Flora Poulos, Marty Brown, Laurie Tomsho,
Strategic planning:
Laura Muia, DrueAnne Schreyer, Rod Gereda, Marilyn Morgan, Connie Pheiff, Pat Hogg, Marty Brown, Laurie Tomsho,
Technology:
DrueAnne Schreyer,
Travel: Girl Scout related,
Flora Poulos, Connie Pheiff, Marty Brown,
United Way experience:
Ellie Beaver, Laura Muia, DrueAnne Schreyer, Marilyn Morgan, Mary Malone, Mary Jane Saras, Jo DeMarco, Cindy Lombard, Connie Pheiff, Pat Hogg, Laurie Tomsho, Karen Shustack,
Volunteer Management:
Ellie Beaver, Flora Poulos, Rod Gereda, Connie Pheiff, Pat Hogg, Marty Brown, Laurie Tomsho,
other:
Girl Scouts, their own pinewood derby?
April 11, 2008
Oak Ridge — After spending the last six years watching her brothers create wonderful handmade cars with their dad, and race them with everyone cheering on, Allison Borrelii finally asked her mother why the Girl Scouts didn’t have their own pinewood derby. This was the inspiration for a Daddy Daughter Pinewood Derby that the girls hope to make an annual event. Allison’s mother, Andrea Borrelli, leader of Troop 185, including Allison and 18 other fourth-grade girls at Paradise Knoll School in Oak Ridge, immediately began planning the event.Awards winners were:
Every troop with children from their elementary school was invited. Enthusiasm for this new event was great, and the registrations poured in. It was decided that the refreshments stand at the event would benefit the Paradise Knoll School Playground, which is in need of replacement. Troop 294 volunteered to bring baked goods, and other parents offered to bring supplies. Shop Rite donated a voucher to purchase hot dogs, buns and more. Lakeland bank sent a donation as well. Indianapolis 500 race car driver and Girl Scout patron Sarah Fisher sent autographed posters for each girl.
For speed, 1st place went to Amanda Seugling; 2nd Place to Kaitlyn Klosz, and 3rd place to Grace Lemanowicz.
For style, the winners were: Fastest Looking, Dakota Vigh; Most Original, Rachel Lyons; Most Colorful, Lindsey VanNortwick; Sportiest, Lauren Peterson; Spirit of Girl Scouts: Allison Borrelli; and the crowd’s favorite, which looked like a pinball machine, was created by Katie Villalobos.
One of the highlights of the event, which was held on March 30 at the Oak Ridge Presbyterian Church Parish Hall, was when Sam Burlum and his teammate Tommy Vigh Jr. of Tommy Vigh Jr. Racing arrived with their 1981 Ump Dirt Car Street Stock Camaro, which races at Orange County Fair Speedway in Middletown, N.Y. The girls climbed in and the cameras came out.
In all, 41 racers attended the derby and had a very exciting time.
Network’s talents:
April 7, 2008
Adult learning:
Alumni Engagement:
Artistic:
Communications/ Marketing:
Community contacts & networking:
Conflict Resolution:
Environment:
Finance management:
Flexible schedule:
Fund raising:
Girl development:
Goal setting:
Gold Award recognition:
Human Resources experience:
Innovative:
Interpersonal:
Leadership development:
Legislation/Legal Issues:
Listening:
Lobbying:
Long range vision:
Management:
Nonprofit governance:
Personnel Policies:
Pluralism:
Presentation:
Problem Solving:
Program:
Property:
Public Relations:
Public Speaking:
Publications:
Robert’s Rules of Order:
Singing:
Strategic planning:
Technology:
Travel: Girl Scout related,
United Way experience:
Volunteer management:
other:
Girl Scout news
March 31, 2008
Katelyn Confer, daughter of Michael and Patricia Confer, Shavertown, was recognized by state Rep. Phyllis Mundy, D-Kingston, with a citation in recognition of her Girl Scout Gold Award achievement, the highest honor a Girl Scout can receive.
Confer is a member of Troop 2654 and previously received the Girl Scout Silver Award, the second highest award in the organization. She is a junior at Dallas High School and is active in various school activities such as SADD, student government, field hockey and Teacher for Tomorrow.
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Less Control, More Change
Only about 10 percent of American girls are involved with Girl Scouts — a number that’s held steady for decades. But the organization plans to start targeting the other 90 percent with their most aggressive public relations strategy to date. This week CEO Cathy Kloninger hired the organization’s first-ever marketing director to revitalize its brand and has charged its in-house Research Institute with studying how girls feel about the organization’s core mission to train future women leaders.
“What we heard from thousands of girls is that they’re really turned off by the command and control top-down type of leadership they see so much around them,” says research director Judy Schoenberg. “They really aspire to a type of leadership that’s about making a difference in the world and social change.”
Please follow the link-lead to the rest of this article:
http://www.npr.org/templates/story/story.php?storyId=89126533
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With 2.6 million members, Girl Scouts of the USA is the nation’s largest organization for girls. The group’s executives were pleased that four-fifths of both sexes said that women and men are equally qualified to lead. This was not the case in the mid-1980s, said chief executive Kathy Cloninger.
What concerned Cloninger and others was not only that girls did not desire to be future leaders but also that many feared they would not be capable enough to assume leadership roles. Twenty-one percent of girls said they had most of the qualities of a leader, such as being outgoing, hardworking and responsible.
They also said they lack the ability to command people and, if they tried to do so, they would be laughed at by their peers or seen as bossy and make people mad.
Please follow the link-lead to the rest of this article:
http://www.washingtonpost.com/wp-dyn/content/article/2008/03/26/AR2008032603036.html
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The Girl Scouts: shaking up its national image.
March 26, 2008
Girl Scouts Seek an Image Makeover
As Organization Faces
A ‘Nonjoiner’ Society
March 25, 2008; Page B5
The cookies will stay, but the green skirts are history.
The Girl Scouts is shaking up its image.
On Tuesday, the organization is expected to announce the appointment of its first chief marketing officer, a former senior partner and executive group director at WPP Group’s Ogilvy & Mather.
Laurel Richie will be in charge of modernizing the image of the Girl Scouts, which is viewed by many as a rigid, old-fashioned organization focused on cookie fund-raisers and campouts. “Girls think of us as outdated,” says Kathy Cloninger, chief executive of Girl Scouts of the USA. “They have stereotypes of who we are that are not right.”
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| Girl Scouts of the USA |
| Ads that show the Girl Scouts’ recent efforts to transform their image. |
Appointing a marketing chief is part of a broader, multiyear effort to bring the 96-year-old organization into the 21st century. Over the past three years, the Girl Scouts has streamlined its organizational structure to 109 leadership councils from more than 300, added programs on topics such as managing busy schedules and online bullying to better reflect current issues, and narrowed the age ranges within each troop.
Trying to reinvigorate an old brand is a classic marketing challenge, and remains one of the trickiest feats in the business. On top of that, the Girl Scouts are trying to win over a demographic that is not only notoriously fickle but is also bombarded with marketing pitches: technologically advanced adolescent girls.
“They’re very smart about media consumption, and deft at avoiding any communication that’s not relevant to them,” says Samantha Skey, executive vice president of strategic marketing at Alloy Media + Marketing.
The Girl Scouts was started in 1912 as a way to give girls more opportunities outside the home. It has since focused more on helping girls work together in groups and develop leadership skills. The Girl Scouts has long offered programs on everything from running a business to mountain climbing.
But the big problem for the organization these days is that it is seen by many as sleepy. Though it has held up as an American icon, the group has little name recognition beyond its cookies, its executives say. The group, which has 2.8 million scouts from ages of five to 17, has been losing 1% to 2% of its membership a year for about 10 years.
After conducting a study of itself, the group discovered its main competition for members wasn’t the sports teams or church groups it suspected, but rather what it calls “nonactivities,” says Ms. Cloninger. “Girls start hanging out at the mall, spending time online or just being with their friends, and basically become ‘nonjoiners’ — that’s [what] we were losing the most girls to.”
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| Girl Scouts of the USA |
Advertising efforts over the past two years also reflect the group’s new direction, including public-service announcements in publications such as Entertainment Weekly and Girls Life that highlight girls’ independence, and the tagline: “It’s a Girl’s Life. Lead it.
“Repositioning the organization “isn’t about us trying to be cool,” says Ms. Richie. “We’ve seen jeans, sneakers and soft drinks try to do that and you just cringe.”
Ms. Richie is hoping to increase the group’s exposure among demographics that have been underrepresented in its troops, particularly Hispanics, Asians and other groups. She says she will also try to do more outreach to mothers, both to drive membership of their daughters and to recruit more volunteer leaders.
As for the cookie box, the former Ogilvy executive says she wants to turn it into more of a marketing tool — some 200 million boxes of Girl Scout cookies are sold each year. “I’m dying to get my hands on it,” says Ms. Richie. The nearly three million scouts who sell them door-to-door also need to become more opportunistic about promoting the organization. “I don’t mean [for them] to be shills, but there’s an opportunity for them to genuinely speak about their Girls Scouts experience,” she says.
Ms. Richie is looking for an agency to add more panache to upcoming Girl Scouts marketing efforts; the group’s current ads were created in-house. Coming marketing campaigns, she says, should balance the tension adolescents feel about being part of a group while maintaining individuality.
At its national convention in October, the Girl Scouts will officially endorse the new uniform for scouts in the fourth grade and older: a sash or vest that displays achievement badges, worn over the scout’s own white shirt and khaki pants or skirt. “That gives them the opportunity for self-expression,” says Ms. Cloninger. Scouts at the Daisy and Brownie levels, usually students from kindergarten through the third grade, will keep their trademark blue and brown uniforms.
![[advert_girlscouts2]](http://s.wsj.net/public/resources/images/OB-BE711_advert_20080324115041.jpg)
![[advert_girlscouts]](http://s.wsj.net/public/resources/images/OB-BE710_advert_20080324114524.jpg)